Coca Cola Bear
Coca-Cola’s first polar bear print advertisement appeared in France in 1922, and for the next 70 years, polar bears appeared sporadically in print advertising. In 1993, The Coca-Cola Company made a dramatic shift in its advertising by introducing the "Always Coca-Cola" campaign. The campaign by Creative Artists Agency and later Edge Creative was diverse in nature, with an initial run of 27 commercials designed to appeal to specific audiences. The ads ran around the world and included a variety of innovative technical approaches, such as computer animation.